Robert Greenwald: Brave New Media
Below is an excerpt from Robert Greenwald's article in the July 3 issue of The Nation:
A new media era is here. The head of NBC says he is selling to sponsors "on the air, online and on-the-go." "Cross platform" is the term of the day. For progressives and independents, the old hurdles of distribution--erected by the powerful media conglomerates--are giving way to new opportunities. We don't need a billion dollars to buy a network. We don't need hundreds of millions to take over this or that media entity. We have at our disposal a rapidly proliferating array of tools available at low cost to get our messages out--from the Internet to iPods to cellphones and whatever comes next.
posted by Sean M. Madden at
11:01 PM
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1 Comments:
What do you think about this statement? Does it sound right?
No doubt we have new tools available to work with to get our messages out. This blog, the blog-back functionality linking out from magazine and newspaper articles, and the fact that mainstream media has been forced to recognize the blogging phenomenon are all proof that new technologies have altered the media landscape.
However, I would be interested in hearing your thoughts on whether this, alone, is sufficient to compete with mega-media conglomerates. Or, must we pursue at least a two-pronged strategy of corporate/media reform while exploiting new technologies?
Sean (iNoodle.com)
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